During Oslo Runway we curated Dale of Norway’s Behind the Seams event, an immersive brand experience where heritage met modern expression.
Guests were invited into Dale of Norway’s universe through curated conversations on craftsmanship and innovation, followed by a live styling session where iconic knitwear was reimagined in contemporary silhouettes. The event reinforced Dale’s position as a brand where tradition doesn’t stand still – it evolves.
From idea to final guest experience, we ensured every detail reflected Dale’s heritage while positioning the brand confidently in today’s fashion landscape.